Nov 3, 2020
I want to explain about the gap I had since the last episode, and to share with you news about a new podcast!
You can subscribe to the Marketing For Introverts podcast here:
Aug 10, 2020
In this final episode of the series, I wrap up the essential elements of a marketing plan for the small business owner.
This year businesses have had to react very quickly to changing opportunities to be successful. Find out how the marketing planning process can help you keep focussed in uncertain times.
Jul 13, 2020
Content marketing is about being helpful, it isn’t about being overly salesy. Consumers have evolved past the point of wanting to be blatantly sold to. But they are ready to have a conversation, and to engage with brands and businesses that can help them get to where they want to be, or help them solve a problem.
Jun 29, 2020
I spoke to Becky Slater, public relations consultant and owner of Beck and Call PR. We discussed what public relations is, and how small businesses can benefit. Becky was very generous with her expertise and outlined a process that small business owners can follow to generate media coverage. We talked about how to...
Jun 22, 2020
You spend a long time on your social media, writing posts, taking photos, talking to your ideal customer. But how do you know if all your efforts are working?
This episode gives a quick overview of reach, impressions, engagement rates and other ways to measure social media succcess.
For current industry engagement...